As a good stylist, I try really hard to get my clients to rebook with me. Retaining clients can be a challenge sometimes, but the key is just practice. When you are with your client, pay close attention to what you say to them and what comes naturally to you. In the beginning of your service, you need to not only get to know your client’s hair but also pay attention to their personality.
Here are some good questions to ask to help learn what your clients expect from you as a service provider:
How was your last hair cut?
You can learn so much from this question. If they were happy, ask why? What was it that made that experience a good one? If they weren’t happy, find out why, and keep it in mind so that you don’t repeat the mistake of the last stylist.
How often do you come here to get your hair cut?
You will find out if they are a regular client or a once-and-a-while client. If they are a regular client ask about their last experience. They didn’t rebook with that last person, so it’s important to find out why.
If you find out your client does not come often, keep that in mind for later. You may wish to education your client on why it’s important for them to come in regularly.
What would you like to get from your experience today?
This is my favorite question because it lets your client know you care about their time and experience. It also helps you know more about your client and how you should provide for them.
The best advice I have been given is to be a good listener. Repeat everything back to your client, and make sure you’re both on the same page.
After you complete your service, tell them you want to see them in how ever many weeks. Usually they will rebook with you. You have their trust and they feel like you care about their well being.