When it comes to makeup, one of the important things—before buying either a foundation, concealer, powder, or any face make up—is to find the correct shade for your skin. Whether you’re trying out new products, or if your skin changes tone, it has to match.
I know that some people match the skin tone using the edge of their jaw line or the back of their arm. But both of those areas have a different tone than where the makeup will be used, and where it will show if it doesn’t match.
To make a proper match on shade, first clean a strip of skin. It has to be clean or it will be infused with a different tone. Then use a q-tip, or a flat brush, and put it below the eye—next to the edge of the nose—and swatch all the way down to the nose area. This is the right location for determining tone. Then use a different brush—similar to a foundation or powder brush—or a sponge and blend it out until it becomes invisible, or reveals that it’s not the right shade.
If your skin looks pinkish-white, the shade color is too light. If the color is golden yellow, then it’s too bold. And if the color looks red-brown, then it’s too dark. When it matches, the color blends into the skin tone, making it disappear.
There you have it, a guide to indicate the correct color before buying a new product.