As professional colorists, we often struggle with getting certain clients to make the switch from box color to professional salon color. Most self-coloring clients settle for box color because “it gets the job done.” But why settle for less? Truly beautiful hair color results come out of a salon, not a drugstore. Here are a few top reasons why you shouldn’t resort to box color:
- Can’t be customized—you pick a shade, and that’s what you get (maybe).
- Never guaranteed—box color was formulated to alter a wide range of hair types, and hair colors. Generally included in universal box colors is a 12% or higher percentage developer; however, not everyone requires that much peroxide. In fact, most people require a lower percentage developer to color their hair, resulting in a healthier, truer end result. Where you’re starting from level-wise plays a huge role in determining your outcome.
- Difficult to buy—not enough people realize the difference between permanent, demi-permanent, semi-permanent, and temporary hair colors when shopping for themselves. You could wind up buying the completely wrong product.
- Harmful to the hair—box colors are designed to deliver quick, “easy” results. When formulated, they often use harsh chemicals and fillers to “get the job done” and are not designed to condition the hair.
The list goes on. Treat yourself to a color service from a professional at a salon, and experience the difference for yourself! Nothing beats a professional color application.
