As a women, it was harder for me to recommend products for my male clients because I wasn’t using them personally. I didn’t know about the products’ hold, feel, or shine. But I did read all the products labels, and got to learn what they were for and how they would hold. Not being too familiar with the products, I would base my recommendations off the label.
But, over time, I got more comfortable with the products by actually using them. I tried the products on wet and dry hair, and on hair that starts wet and then is blow dried. By trying the product, you’re able to feel if there’s too much product in the hair or not enough. And don’t be afraid to experiment with a combination of products. Trying new products on your client is important to help achieve the different styles that the products can create. Showing your client new products each time they see you not only helps you sell retail, but it builds trust between you.
Most businessmen like to have hold with no shine—“the natural look.” I always recommend Grooming Cream. Grooming Cream can not only go on wet or dry, but it holds really well. Aveda Pomade is great for pompadours: great hold with a very nice shine to it. For men with normal hair types I recommend using Aveda’s Men’s Shampoo and Conditioner because it was made especially for men’s thick scalps.