Blonde with trends like ombre and balayage have captured our guests’ attention. As Aveda’s Global Creative Director Antoinette Beenders remarks: “Blonde is having a moment now, but it’s refined to be just the right tone for you. Whether you feel like channeling your inner rock star, bombshell, or flower child, there’s something for everyone.”
As part of their Rare Bloom collection, Aveda released their Aveda Enlightener Blonde Finish Protective Toners that are designed to help achieve and customize the perfect shade of blonde for every guest and lasts up to four weeks.
How is Aveda able to achieve customized blonde results for every guest?
After achieving the desired lift result using Aveda Enlightener, the hair is then shampooed, towel-dried, and treated with Aveda’s Damage Remedy Equalizing Solution to rebuild, strengthen, and prepare the hair for even saturation of the toner. Then one of three “pre-blended” shades of toner—96% naturally derived and containing Aveda’s signature blend of organic protecting oils: sunflower, castor, and jojoba—are massaged through the hair and left to process for five minutes. Having an exact process time allows the Aveda Enlightener Blonde Finish Protective Toners to create the perfect shade of blonde every time.
The Aveda Enlightener Blonde Finish Protective Toner shades are:
- Violet-based Enlightener Blonde Finish Protective Toner Ash
- Violet/yellow-based Enlightener Blonde Finish Protective Toner Beige
- Yellow/orange—based Enlightener Blonde Finish Protective Toner Gold
“This is clearly not your basic blonde,” says Ian Michael Black, Aveda Global Artistic Director, Hair Color. “Our new Enlightener Blonde Finish Protective Toners give us the ability to refine blonde hair and really create customized and unique looks.”